It may be a small thing, but the website now shows the club badge by the side of the websites address in the address bar on most browsers (next to the http://www etc)

Additionally, most web browsers now use tabs for each page open - you can have lots of these if surfing the web. The new favicon also appears on each new tab - making it easier to identify the tabs belonging to the Club site.

Lastly and possibly most importantly, in most browsers the favicon will now show up beside the Club's entry in people Bookmark lists - making it easier for people to find the Club site in a list of many entries.